September 18, 2024

"I really appreciate palmstore, you are the best" --Xuly

"I want to share palm store to Facebook" --Justicejerry

"This app is good and it has helped me. I recommented to everyone"--Ayimsquad

"Thumbs up! Indeed, this is the best app in Android and it is real" --Owenjersey

Palm Store, perfectly integrated with TECNO, itel, and Infinix phones, offering secure, high-quality app/game browsing, downloading, and updating services to hundreds of millions of monthly active users across over 130 countries globally. With years of accumulated user insights into emerging markets, Palm Store continuously iterates on on-demand functions to significantly reduce user interference. In 2024, Palm Store has been completely refreshed and revised, leading to a continuous improvement in user experience.

Continuous optimization of user experience has triggered the benign growth of users. In 2024, the proportion of active users of Palm Store exceeded 50%, and the number of active users reached tens of millions. For two consecutive years, the year-on-year growth rates were 109% and 182% respectively. Correspondingly, the annual net distribution volume achieved high-speed year-on-year growth rates of 120% and 110% for two consecutive years, and it is expected to exceed 10 billion in 2025.

*The annual net distribution volume refers to the total number of downloads of applications or games throughout the year, excluding updates.

Continuous iteration of on-demand functions with precise insights

Aiming at the pain point of poor network connectivity in emerging markets, and to meet core needs of users to play games, listen to music, and use tools when the network condition is subpar, Palm Store pioneered upgrading the conventional tool functions to the "net-free mode", providing powerful streaming tools and a variety of offline games and entertainment content. The "net-free mode" has been well received by users since its launch. The daily active users (DAU) of this module has surged to several million and and the user's loyalty is very strong. It has become the trump card function of PS.

Not only to fulfill the needs of basic application download, Palm Store also hopes to further provide users with value-added services and in-depth experience when using common apps. Thus, the "Application Assistant" was born. Palm Store Application Assistant is truly a user's helper, which can help users smoothly use common apps such as Facebook and Whatsapp, and integrate more than 10 convenient functions such as one-click network activation, screenshotting, social picture storage and uick windowing, which makes it highly beloved by users. Currently, Palm Store Application Assistant has millions of active users and brings over 20 million brand impressions to Palm Store every day.

Different from general application stores, Palm Store is not only a powerful one-stop destination for apps and games, but also continuously provides rich benefits such as call charges and data traffic to reward users, which makes the application store with tool attributes also full of fun and helps build a "fan community".

"Thanks! At first I thought it was a scam but it's real, thank you very much" --Yobrabrian

"I love this app. It's the best app I've used so far" --rosenathaniel

"You guys are the best, I've never seen a good application like yours" --gb

"I really like this app, please keep up such good activities to support our community" --rihannahooks

Reduce reminders for a better user experience

With the growth of users, Palm Store is also taking the initiative to do "subtraction" in an all-round way to reduce the disturbances and quietly accompany users to bring a better user experience.

In terms of content review, Palm Store continues to standardize the process of third-party applications listing, strictly manual review, and actively remove a total of 200,000 applications with poor compatibility, customs and culture disputes and potential security risks, so as to ensure the content listing on Palm Store is safe, compliant, data-saving and worry-free.

In terms of user interaction, Palm Store makes notifications truly serve the user experience of downloading updates instead of serving business metrics such as attracting new users and enhancing activity. Outside the App, Palm Store took the initiative to remove common forms such as ring tone and vibration after application installation, and reduced the frequency of notification to a maximum of 2 displays. Within the app, Palm Store has also made great efforts to reduce eminders with red dots, suspend in-station letter notifications, and optimize the push of welcome messages for new users, which is extremely friendly to "obsessive-compulsive" users.

Refresh the version to comprehensively upgrades the user experience

Since 2024, in order to better serve users, Palm Store has taken the initiative to launch an overall revision and upgrade.

By combining user stratification and browsing depth within the app, Palm Store has optimized the information level and UI design of each page. The simple and lively visual style is more in line with the visual experience of users.

In addition, in order to better serve users in weak network environment in emerging markets, Palm Store introduces a new technology, which increases the loading speed of online pictures by 50%, the downloading speed of APK files by 87% on average in 2G network state. The cold start of the app is faster, making it smoother and more fluent for users.

Palm Store has proved that by consistently prioritizing user experience, users will respond with great enthusiasm. This, in turn, will bring about a stable and lasting enhancement in operational and commercialization data. In future, Palm Store will unwavering adhere to continuous iteration guided by user requirements and strive to become the most popular application download platform for users in emerging markets. Looking forward to witnessing our progress together with you!

#PalmStore #MobileApp #AppDownload #AppStore